E-commerce AI Assistant

NLS Business Automation — Webshop AI Assistant (preview)
Webshop AI Assistant

Help every shopper find the right product — and everything that goes with it.

We build AI assistants for online stores that recommend products, answer buying questions, and guide shoppers to checkout — built into your existing store.

See How It Works

No pressure and no technical knowledge required. We start with your store and your catalogue.

Your Store — Webshop Assistant
I need a gift for someone who loves hiking
Here are a few options depending on budget — and these socks pair well with any of them 👇
Show me optionsUnder £50

Shoppers leave when they can't find what they need

A product page can answer "what is this" — but not always "is this right for me". That gap is where sales are lost.

A shopper isn't sure which product fits their situation.

They compare, hesitate, and often leave the site without buying anything.

Cross-sell and upsell opportunities get missed.

Complementary products that would suit the shopper never get suggested at the right moment.

The same questions come up again and again.

Sizing, materials, compatibility and delivery questions repeat across support tickets and emails.

Enquiries arrive outside business hours.

A hesitant shopper at 11pm has no one to ask — and may simply buy elsewhere.

A well-designed Webshop Assistant helps shoppers decide with confidence, instead of leaving them to guess.

More than a search bar

Your Webshop Assistant is built around your actual catalogue and the questions shoppers really ask.

Recommend the right product

Based on what the shopper needs, not just what they searched for.

Suggest what goes with it

Relevant cross-sell suggestions at the moment they're most useful.

Answer buying questions

Sizing, materials, compatibility, delivery and returns — using your approved information.

Guide shoppers to checkout

A clear path from question to purchase, without friction.

Support outside business hours

Help hesitant shoppers decide, any time of day.

Recognise when a human is needed

Complex or high-value enquiries get directed to your team.

Built around your actual catalogue and customers

Not a generic product-finder — an assistant shaped around what you actually sell and who buys it.

Based on your real catalogue

Connected to your actual products, stock and policies — not a static script.

Written to match your brand

The tone and style feel consistent with the rest of your store.

Designed around real buying questions

We consider what shoppers actually ask before they buy.

Tested before launch

Tested with realistic shopping scenarios and refined before going live.

"We don't just answer what a product is — we help the shopper decide if it's right for them."

From missed sales to a working Webshop Assistant

We take care of the technical build while working closely with you on your catalogue, tone and customer journey.

1

Discovery

We review your store, your catalogue and where shoppers currently hesitate or drop off.

2

Conversation planning

We plan what the assistant should recommend, ask and suggest.

3

Content and build

We connect it to your catalogue and shape the language around your brand.

4

Testing and refinement

We test realistic shopping scenarios and refine before launch.

5

Launch and ongoing support

We place it in your store and support it as your catalogue changes.

Frequently asked questions

In most cases, yes — it connects to your existing catalogue rather than replacing your store. We confirm compatibility during the discovery call.

No. It's designed to help shoppers find the right product first — discounting is a separate decision for you, not something it does automatically.

Yes. Products, policies and recommendations can be reviewed and updated as your store changes.

It collects the shopper's details or directs them to your team, rather than guessing.

Cost depends on your catalogue size, required features and integrations. After the discovery call, we provide a clear recommendation and quotation.

How many shoppers left your store undecided this week?

Tell us about your store, your catalogue and where shoppers currently hesitate. We'll help you explore what a Webshop Assistant could handle.

A relaxed, no-pressure conversation about your store and what could realistically be automated.

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