About NLS Business Automation
Practical AI automation, built around real business life
My name is Noémi, and I created NLS Business Automation to help small businesses make everyday work feel clearer, calmer, and easier to manage.
I do not come from a typical tech background — and I do not think that is a weakness.
I come from real life.
Over the years, I have seen businesses from different sides: as someone serving clients, supporting customers, working inside a team, managing details, running my own projects, and trying to keep things moving when there is always more to do than time to do it.
That perspective matters. Because good automation is not just about connecting tools. It is about understanding people, pressure points, and the real daily work behind a business.
I look at the owner who needs things to run more smoothly, the person doing the repeated tasks, and the client who simply wants clear answers and good service. That is where my work starts.
Our Approach
Human first. Technology second.
I believe technology should support people, not push them aside.
Many business owners are curious about AI, but also unsure where to start — or worried that it will make things feel more complicated, less personal, or harder to control.
My approach starts from the human side of the business first.
- What is taking too much time?
- What keeps being forgotten?
- What do clients keep asking?
- Where does the owner feel stretched?
- Where could a simple system make the day easier?
Only then do I look at what AI or automation could simplify. Not to replace human care, judgement, creativity, or personal connection — but to support them.
Our Story
How NLS came to be
When AI started becoming part of everyday conversation in 2022, I began exploring it properly. I learned how to work with it, where it needed guidance, how to write clearer prompts, and how to shape the result until it matched what I actually needed.
I learned that AI is not a magic button. It works best when there is clear thinking behind it.
Eventually, that learning turned into building. It started small.
My husband and I kept forgetting to buy raisins. Not because raisins were dramatic — although, during breakfast, it sometimes felt that way — but because they were not something we bought every week.
Our shopping list used to live on the fridge. Which worked beautifully, right up until the moment we were standing in the shop and realised we had forgotten to take a photo of it.
So I built a shared shopping list app we could both use from our phones. Now, when something runs out at home, I add it immediately. And when one of us is shopping, the list is already there.
No more raisin incidents.
From there, I built more practical systems: a budget app, a recipe app, a system for a client who runs a B&B, and a different system for my own rental property.
Different situations. Different systems. The same approach: understand the real-life problem first, then build something practical around it.
What We Build
What We Build
At NLS Business Automation, we build practical AI-assisted systems and automations that help small businesses reduce repetitive work, organise scattered information, and feel more in control of their day-to-day operations.
The AI Client Assistant for Wellness Professionals is one of the first products created by NLS Business Automation. It helps wellness professionals answer common client questions, guide potential clients toward the right next step, and provide helpful information even when they are busy, unavailable, or away from their phone.
Explore the AI Client Assistant →
It is designed for small business owners who care about their clients, but cannot personally answer the same questions again and again all day.
More practical AI tools and automations are already in development.
Why NLS
Why work with me?
Because I will not make automation feel more complicated than it needs to be. I will not start by trying to impress you with technical language.
I will start by listening.
I want to understand how your business works, what feels repetitive, where you lose time, what your clients need from you, and what would make your working day easier.
Then I will help you turn that into a simple, practical system that supports the way you already work — with less manual effort, fewer forgotten details, and more calm around the process.
You do not need to understand AI before we start. You only need to know what feels too messy, too repetitive, or too time-consuming in your business. That is where we begin.
The Name NLS
The name NLS is not a corporate acronym.
It stands for Noémi, Levi — my husband — and Samu, our rescued cat.
A genuinely family business, cat included.
Want a bit more order in your business?
Curious whether automation could save you time in your business? Tell me what feels messy, repetitive, or hard to keep on top of — and I will help you see what could be simplified.
Get in touch