Privacy Policy
Last updated: 28 July 2026
Who we are
NLS Business Automation ("we", "us", "our") designs and builds digital assistants and automation systems for businesses. This policy explains what information we collect through this website, how we use it, and what rights you have over it.
Information we collect
When you use the enquiry form on this website, we collect:
- Your name
- Your email address
- Your phone number (if provided)
- Your company website (if provided)
- Your company name (if provided)
- Any message or details you choose to share with us
We only collect this information when you actively submit the form and tick the consent box.
Comments
If you leave a comment on our blog, we collect the data shown in the comment form, along with your IP address and browser user agent string, to help us detect spam.
An anonymised string created from your email address (called a hash) may be shared with the Gravatar service to check whether you are using it. The Gravatar service's privacy policy is available at automattic.com/privacy. After your comment is approved, your profile picture is visible to the public alongside your comment.
Media
If you upload images to this website, please avoid uploading images that include embedded location data (EXIF GPS). Visitors to the site can download and extract location data from any images published on it.
How we use your information
We use the information you provide to:
- Respond to your enquiry and arrange a discovery call
- Understand your business so we can recommend a relevant solution
- Keep a record of our conversation for our own reference
We do not sell your information, and we do not share it with third parties for marketing purposes.
Legal basis for processing
We process your information on the basis of your consent, given when you tick the consent box and submit the form. You can withdraw this consent at any time by contacting us — see "Your rights" below.
Third-party services
We use trusted third-party tools to receive and store enquiries on our behalf:
- Make.com — processes the form submission and routes it to our records
- Airtable — stores enquiry details securely so our team can follow up
If comments are submitted on our blog, they may be checked automatically by a spam-detection service.
These providers act as data processors on our behalf and are contractually required to keep your information secure.
Embedded content from other websites
Blog posts on this site may include embedded content (for example, videos, images or articles). Embedded content from another website behaves in exactly the same way as if you had visited that website directly.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content — including tracking your interaction if you have an account and are logged in to that website.
Cookies and analytics
If you leave a comment on our site, you may opt in to saving your name, email address and website in cookies, for your convenience so you don't have to fill them in again for a follow-up comment. These cookies last for one year.
When our team logs in to manage the site, cookies are used to remember login details and screen display choices; these last for two days (or two weeks, if "remember me" is selected), and are removed on logout.
This website may also use cookies and similar technologies (such as Google Analytics) to understand how visitors use the site, and may use tools that help us show relevant follow-up messages to previous visitors. Where required, you will be asked for consent before any non-essential cookies are set.
How long we keep your information
We keep enquiry information for as long as necessary to respond to you and, if we begin working together, for the duration of our business relationship and as required for our legal and accounting obligations.
If you leave a comment, the comment and its metadata are retained indefinitely, so that we can recognise and approve any follow-up comments automatically, rather than holding them in a moderation queue.
You can ask us to delete your information at any time.
Your rights
Under UK data protection law, you have the right to:
- Ask what information we hold about you, and request an export of it
- Ask us to correct inaccurate information
- Ask us to delete your information (except where we're required to keep it for legal, administrative or security reasons)
- Withdraw your consent at any time
- Complain to the Information Commissioner's Office (ICO) if you believe your data has been mishandled
To exercise any of these rights, contact us using the details below.
Where your data is sent
Comment submissions may be checked through an automated spam-detection service. Enquiry form submissions are sent to Make.com and stored in Airtable, as described above.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version.
Contact us
If you have any questions about this policy or how your information is handled, contact us at noemi@nls-automation.com.
